When a recession hits and money is tight, small businesses tend to look for ways to cut costs until the economy improves, and marketing is often first to go. This is a big mistake, because it tells the world you’re not open for business when you want to be communicating the opposite.
This is why recession marketing is often more successful:
• As many other companies cut their marketing efforts, there will be less competition for consumers’ attention
• You can use this time to build relationships and trust with your clients or customers, as they become more particular about where they spend their money
• When the market eventually recovers, you’ll be well-positioned to increase your growth. Not only will you be able to reclaim any market share you lost, you’ll be able to increase it
It all starts with a solid digital marketing strategy. Pixelman Ltd. has been enabling small businesses to scale and grow by developing and executing marketing strategies for specific goals, such as building brand awareness or launching a new product.
Contact Pixelman Ltd. to book a FREE digital marketing strategy session for your small business.